strategyBay is a full-service advertising agency with a laser-like focus on healthcare. Our team of direct marketing professionals specializes in developing and executing Medicare Advantage advertising campaigns.

With over 60 years combined experience working for some of the largest companies in the category, we know the challenges you face developing marketing and advertising programs that deliver results.

The integrated direct marketing campaigns we’ve developed for our clients utilize all appropriate channels including Direct Mail, DRTV, newspaper, radio and outdoor, as well as a full complement of field-level local tactical materials. We’ve developed successful programs for Medicare Advantage HMO, PPO, PFFS and Supplement products as well as portfolio sales. We understand the age-in market and have enjoyed great success with low-income campaigns.

As a full-service agency, strategyBay is fully staffed with direct marketing professionals. Many of the functions most agencies assign to vendors we operate in-house. Specifically, strategyBay strategic and creative functions include positioning, brand management, television and radio production, collateral, copywriting, graphic design, in-house TV editing, video production and photography, Web design, interactive media, original music and more. Additionally, our on-site database capabilities allow us to provide a suite of reports tracking the results of each mail piece, TV spot or newspaper ad. After all, brilliant creativity is only as good as the results it delivers.

If your current marketing and advertising strategies are not delivering the results as expected, give us a call. We’re strategyBay, and we know healthcare.